New Nissan logo revealed alongside Ariya electric SUV

Nissan has unveiled an up to date variation of its organization badging to enhance the start of the all-new, pure-electrical Ariya SUV.

The up to date brand swaps the boxed-in “Nissan” lettering – which has appeared on the company’s badge because the 1960s – for a more minimalist design, with slender strains and a narrower typeface. The company’s CEO, Makoto Uchida, describes the up to date brand as “futuristic, though keeping linked to the loaded heritage of Nissan.”

• New Nissan Ariya electrical SUV unveiled forward of 2021 start

Volkswagen lately took a identical stance with its branding, releasing an equally minimalist redesign of its brand to coincide with the start of its initial reason-designed electrical vehicle: the ID.three hatchback.

Nissan’s tweaked badge will make its initial visual appeal on the nose of the new Ariya EV, which is because of to access the United kingdom showrooms within the following 18 months.

Nissan claims the badge will also aspect on its approaching combustion engined designs, this kind of as the third-era Qashqai, the fourth-era X-Trail and the firm’s all-new Z sports activities car or truck. It will be steadily rolled out across the company’s full fleet over the coming months.