St. Petersburg (February 25, 2022) – INDYCAR and Motorsport Network currently declared the vital conclusions of the 2022 International INDYCAR Supporter Survey. Introduced in January, the International INDYCAR Enthusiast Study was commissioned by INDYCAR, hosted by Motorsport Network, and analyzed by Nielsen Athletics, the international details, data, and measurement industry experts. Carried out in 11 languages across the Motorsport.com platform and acquiring opinions from above 53,000 supporters in 147 international locations, the survey discovered that INDYCAR has preserved a loyal and approving fanbase although rising its ranks among the youthful and extra diverse demographics in modern many years.
Unsurprisingly, even though the U.S. comprised 56% of the survey responses, the top 5 nations also bundled France, the U.K., Japan, and Canada, suggesting advancement in fascination internationally for the NTT INDYCAR Series. This progress demonstrates an expanding and more assorted viewers, highlighted by 37% of respondents below 35 many years of age and 12.2% of respondents pinpointing as woman. This is the second-best woman participation charge for a study fielded by Motorsport Network of a international racing series.
“INDYCAR is rising – at a historic and fast pace,” stated Mark Miles, President, and CEO of Penske Enjoyment Corporation. “Our products is viewed as competitive and remarkable, and just as we’ve captivated new and talented motorists to our subject, we have also viewed admirable achievements in attracting new devotees to our ranks. As we embark upon a consequential and marquee 12 months for INDYCAR, we’re tremendously inspired by the image the World-wide INDYCAR Admirer Survey provides and continue to be self-assured that the long run is shiny for the NTT INDYCAR Collection and its stars.”
Total enthusiast acceptance of the racing merchandise is really large. INDYCAR’s leading 5 characteristics, as mirrored by the study, are: “competitive,” “exciting,” “entertaining,” “growing” and “dangerous,” with more than 80% of the respondents viewing INDYCAR as “competitive.”
Findings from the Motorsport Community INDYCAR World wide Enthusiast Survey reveal admirers want to check out races are living, predominantly on Tv set. Most INDYCAR shoppers are now viewing races by means of a combination of cable and streaming platforms, with the latter now surpassing free-to-air viewing. Paywalls continue being a worry of some fans in certain marketplaces, probably lowering accessibility to live races. Social media has come to be the major system for non-race weekend written content for all fans and the major supply of all INDYCAR information for people among the the below-35 set.
Based on survey respondents, esports are significantly suitable to INDYCAR followers, with approximately fifty percent partaking in gaming weekly. This variety rises to 85% amid 16-24-12 months-olds and 70% amongst 25-34-year-olds, suggesting a strong viewers for the forthcoming launch of an INDYCAR-centric movie video game title.
“It has been fascinating to do the job on this biggest-ever International INDYCAR Admirer survey and the inescapable conclusion is that fans feel that INDYCAR is a collection on its way up,” reported James Allen, President of Motorsport Network. “INDYCAR is the pre-eminent solitary-seater racing championship in North The united states, but it has prolonged had a following in other continents owing to outstanding international drivers racing there. Now, the global make-up of the grid is mirrored in the survey results, with a sturdy geographical distribute exterior of North America. Whilst the sequence has its faithful followers in the more mature age groups, particularly in the U.S., INDYCAR will be learning closely the details on its new, younger, and feminine lovers internationally. Thanks to the web and social media providing easy accessibility to rich material, anybody anyplace can grow to be an INDYCAR lover now. And gaming and esports are plainly going to play a important position in the foreseeable future. It will be intriguing to see how the traits build in excess of the upcoming few a long time.”
Regardless of the COVID pandemic, there is nevertheless a potent drive to go to races are living. Over 80% of respondents expressed the desire to attend a race stay, while just about 50% of respondents indicated that they have attended a race are living in the previous 5 several years. A person of the largest elements cited as blocking live race attendance is the inability to show up at a area race for enthusiasts, primarily outdoors North The united states.
From an ecological standpoint, younger enthusiasts put greater importance on environmentally friendly initiatives in motorsport, and when most were satisfied with what INDYCAR is undertaking to be greener, in excess of 20% of woman enthusiasts believe that INDYCAR should be undertaking additional on the sustainability front.
“Off the back again of the achievement of the Components One supporter study, it has been a pleasure to be concerned in a further world-wide motorsport survey with Motorsport Network. Our partnership not only provides interesting insight on numerous motorsport disciplines but also actionable lover opinions that can aid a series expand and evolve in a way that appeals to followers aged and new. I glance ahead to operating our following survey with Motorsport Community to unearth a lot more insightful opinions from our vast global motorsport enthusiast foundation,” explained Nigel Geach, Senior Vice President, International Motorsport, Nielsen Athletics.
The survey results ended up disclosed at the opening round of the 2022 NTT INDYCAR Series period nowadays and provided the dimension and demographics of the sport’s audience, admirer disposition and attitudes in the direction of the sport, their affinity for INDYCAR races, groups, motorists, and their consumption of racing as distant and dwell audiences.
Extra critical results from the 2022 INDYCAR World wide Enthusiast Study contain:
Venues and Opposition
- The top rated 5 most critical races for followers are the Indianapolis 500, Long Beach, Road The usa, Laguna Seca, and St. Petersburg.
- INDYCAR enthusiasts are happy with the mix of tracks (road, road & oval) and believe that they deliver the ideal check of a driver’s expertise, and they also sense the activity is much healthier now than 3 a long time in the past, that includes the proper harmony of sport and enjoyment.
- For the future supporters want INDYCAR to:
- Characteristic various suppliers in important classification places
- Preserve the Indy 500 as a double factors event
- Reduce stewarding interference and let drivers race
- Manage crew functioning charges and prioritize close racing more than technological innovation
- Enthusiasts are strongly from transforming race formats and show very little appetite for qualifying modifications.
Top Groups, Drivers, and Races
- Practically 80% of followers assistance a selection of Teams and Drivers.
- Young admirers aged under 24 are additional very likely to comply with a single driver.
- Followers in South and Central The us and Asia-Pacific are far more than 2 times as very likely to follow a most loved driver.
- Team Penske was voted as the all round most loved group with 19% of votes, adopted by Andretti Autosport and Arrow McLaren SP, who were being tied at 2nd, just about every with 17% of votes, to round out the best 3 groups.
- Romain Grosjean was voted the survey’s most well-liked INDYCAR driver with 32% of lovers placing him in their Best 3 and almost 12% of supporters position him their favored driver. Pato O’Ward was 2nd with a specifically large younger fan voting and voted variety just one by female fans. The 3rd was Helio Castroneves, adopted by Scott Dixon. Alexander Rossi was the major-rated U.S. driver who was voted fifth general.
- The prime 5 most attended races are the Indianapolis 500 (58.8%), Indianapolis Highway Training course (31.3%), Mid Ohio (19.%), Highway The us (16.8%), and St. Petersburg (15.%)
For the total survey, you can down load the PDF https://international-indycar-enthusiast-study-2022.motorsport.com.