Acura hits accelerator on brand renewal

Editor’s take note: This story is portion of the yearly Automotive Information “Future Item Pipeline” sequence.

Acura’s return to its overall performance roots accelerated this year with the debut of a redesigned TLX midsize sports sedan on a new platform with an optional turbocharged 6-cylinder motor.

But there is a great deal additional to occur, and it will take place rapidly.

The brand’s MDX a few-row crossover is up subsequent for a total redesign, whilst the prepared reveal this summer time has been pushed back to the drop most possible. And subsequent year, Acura will clearly show a new compact sedan that’s possible to drop the ILX title.

The fast succession of wholly redesigned vehicles, starting up with the revival of the NSX supercar in 2015 and the reengineered RDX crossover in 2018, will considerably assist Acura additional separate its identification from its mass-marketplace sibling brand Honda.

The NSX, which starts off at just above $160,000, has previously been freshened and is on a for a longer period lifecycle than the mainstream Acuras. The main 4 vehicles, having said that, are predicted to get Kind S overall performance versions in coming many years, together with regular tech updates.