July 18, 2024

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Classic Legends Jawa Motorcycles CMO puts in papers; national sales head takes a sabbatical, Auto News, ET Auto

Classic Legends Jawa Motorcycles CMO puts in papers; national sales head takes a sabbatical, Auto News, ET Auto
. ( Picture source – Marketing campaign India)

New Delhi: After producing a profitable comeback in November 2018, Vintage Legends Pvt. Ltd, the maker of the Jawa model of top quality motorcycles, is owning a management crisis as two of its prime executives have exited the business.

According to individuals who are aware of the make a difference, Saji Abraham, chief advertising and marketing officer, Vintage Legends, has put in his papers and will be leaving the business on March 31, 2021.

Although Tarun Sharma, who was the nationwide income head of Vintage Legends, is on a sabbatical and proceeds to be included in the company’s business enterprise in an advisory job, the business explained in a statement although responding to an ETAuto question.

The management vacuum might affect the Mahindra and Mahindra Ltd-backed company’s plans to make desire and streamline manufacturing.

Classic Legends Jawa Motorcycles CMO puts in papers; national sales head takes a sabbatical, Auto News, ET Auto
According to the Vahan info introduced by the Federation of Car Sellers Association (FADA), Vintage Legends’ retail income have fallen by eighteen.eleven{0764260a27b4b31ca71a8adf79c3ae299a61e6f062052eee3f0df84ce9b30ade} to 12889 models in the previous six months in comparison with 15741 models in the exact interval of last fiscal. This is the only publicly out there info as the business does not share its wholesale dispatch figures with the Society of Indian car makers (SIAM).

In the meantime, a person of the personnel on condition of anonymity explained the business has not paid the general performance reward to its personnel which accounts for above fifteen{0764260a27b4b31ca71a8adf79c3ae299a61e6f062052eee3f0df84ce9b30ade}-20{0764260a27b4b31ca71a8adf79c3ae299a61e6f062052eee3f0df84ce9b30ade} of the complete deal made available to them.

When questioned, the business explained, “We paid a significant specific reward last year. On the other hand, provided the pandemic, we didn’t fork out a general performance reward this year to the frontline personnel but personnel doing the job for backend capabilities like R&D and manufacturing had been paid as for each coverage. The reward coverage will be reinstated in thanks time”.

It further included, “On the contrary, we did not downsize and stood by our individuals in truth we have increased our team energy by 35{0764260a27b4b31ca71a8adf79c3ae299a61e6f062052eee3f0df84ce9b30ade} in comparison to pre-COVID numbers”.

According to a business push release and its promises in November 2020, Vintage Legends sold above 50,000 models of motorcycles in the earlier 12 months.

Additionally, it experienced also prepared to increase the vendor footprint and manufacturing capacity.

In January 2021, a primary economical newspaper noted that the business needs to develop seven,000- eight,000 motorcycles a thirty day period but for want of good quality elements its every month manufacturing is only 3,500 – 4,000 models.