Daimler’s Maybach, AMG and G-Class will be bundled into new luxury group

BERLIN — Mercedes-Benz proprietor Daimler programs to unveil a new enterprise group comprising the AMG, Maybach and G-Course subbrands at the Munich automobile present in September.

The transfer will streamline internet marketing costs and is component of Daimler CEO Ola Kallenius’ system to boost productiveness and profitability, with a emphasis on superior-margin gross sales.

AMG manager Philipp Schiemer is anticipated to direct the group.

AMG is Mercedes’ general performance brand, Maybach is a rival to Rolls-Royce and Bentley, and the G-Course portfolio is made up of luxury off-street vehicles.

“Strengthening the subbrands is an critical pillar in the Mercedes-Benz system,” a Daimler spokesperson told Automotive Information affiliate Automobilwoche. “We will not only manage the independence, solid identities and evolved corporate cultures of the individual makes, but also further broaden and sharpen them.”

“Now, we are in the approach of planning it and analyzing the probable in the numerous places,” the spokesperson added.

It is not nonetheless apparent what formal corporate framework the new group would acquire. There are no existing programs to spin off the unit right after it is set up, Automobilwoche resources claimed.

The reorganization comes as the 1st electrified Mercedes-AMGs debut this year, with a U.S. market place launch anticipated in 2022. The new hybrid powertrain is derived from the electrical power pack of the Mercedes-AMG Petronas Components 1 racecar.

Mercedes rolled out the new Maybach S-Course in November 2020 with the debut of the Maybach S 580 4MATIC sedan, which competes with the Bentley Traveling Spur. Mercedes has offered more than 60,000 Maybach S-Course sedans globally because 2015.

Unconfirmed studies from all-around the World-wide-web also advise Mercedes is preparing to give an electric powered edition of the G-Course utility motor vehicle, which could be termed the EQG.