Ford explains it didn’t name the Maverick after the 1970s compact car

Ford’s smallest pickup wears a common name that didn’t always denote a truck: Maverick. The authentic Maverick was introduced for 1970, but in an job interview with Ford fanatic web-site, Ford Authority, the Blue Oval defined it didn’t deliver back the nameplate as a tribute to the tiny sedan.

“We knew extremely well that [the Maverick’s] client was a younger client, they’re extremely much just after a additional energetic way of living, and affordability is also strong with all those clients. So, the Maverick name resonated extremely strongly with all those clients. We put diverse solutions in entrance of them, and it was Maverick just about unilaterally. They identified their way of living, the way they stay their life, with the name and define all those expectations,” Trevor Scott told Ford Authority.

Seeing the Maverick nameplate in American showrooms just after a decades-extensive hiatus has absolutely nothing to do with heritage it truly is purely a advertising transfer. Scott was not able to reveal the other names that Ford was considering.

Nonetheless, he included that his team never apprehensive about the link with the authentic product (shown earlier mentioned, in pink). He defined the new Maverick is aimed at 25- to 35-calendar year-olds. With the exception of dyed-in-the-wool lovers, no one in that age team remembers that Ford introduced a Maverick when Richard Nixon was in workplace (Ed. notice: most of the focus on current market probably thinks of Prime Gun than ’70s vehicles). It assists enormously that the Maverick vanished from our streets with out leaving a trace Chevrolet has not constructed a Corvair in above five decades, but we can’t picture the nameplate producing a comeback in 2021 — or in 2031, for that make a difference.

Whilst some older motorists in the United States may well however affiliate the Maverick name with a 50-calendar year outdated compact car, motorists overseas by now website link it to the outdoor. European and Australian potential buyers have been served two distinctly diverse generations of the Maverick in the nineties and the 2000s. Throughout the pond, the Maverick emblem initial denoted a badge-engineered model of the Nissan Terrano II, and it was later employed on a current market-specific model of the initial Escape. Down Underneath, it was assigned to Ford’s model of the Y60-technology Nissan Patrol.

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