London, 8 September 2021: Formula 1 and Motorsport Network nowadays released the 2021 Global F1 Fan Survey in partnership with Nielsen, aimed at capturing the existing views of F1 enthusiasts all-around the world to the activity. The survey is predicted to be the most significant admirer survey of its variety in the activity of F1, running throughout Motorsport Network’s flagship Motorsport.com internet site in fifteen languages.
Ellie Norman, F1 Director of Advertising and Communications mentioned: “Understanding what our enthusiasts want and value about Formula 1 is the greatest way for us to make strategic decisions on the place to just take the activity subsequent to continue to be engaging and entertaining for our audiences. By utilizing the electricity of Motorsport Network, we will be ready to arrive at enthusiasts throughout the world delivering us with priceless perception about what our audiences want from our activity and areas that we can boost in the upcoming.”
In addition to figuring out the fans’ favorite drivers and racetracks, the survey will attract fans’ views on vast-ranging subjects including viewing practices, esports, and F1’s designs to have one hundred% sustainable fuels in the coming several years. It will also showcase creating traits in fans’ attitudes to F1 and highlight the growth in younger and additional assorted audiences for the activity.
This is the third Global F1 Fan survey that Motorsport Network has carried out, the very first two having taken location in 2015 and 2017, every single with additional than 200K respondents. This years’ survey results will be in comparison to the information collected from the two preceding surveys, with the 2017 survey regarded to be the most significant survey carried out for any variety of motorsport.
James Allen, the President of Motorsport Network additional: “Having concluded a survey in 2015 with the FIA about Formula 1 and 2017 with WEC, we understand the great importance of the Fan Voice surveys for the legal rights holders and organizers of major race collection. The data collected from this survey will allow us to understand additional about the enthusiasts and their viewpoints, and to see what variations have taken location because Liberty Media took the reins of Formula1, delivering improved perception into examining the accomplishment of the executed variations.”
The Global F1 Fan Survey, which is open to any one above the age of sixteen, will run for two weeks, kicking off on 8th September and working by way of 22nd September, with the results due to be released in the run-up to the US Grand Prix in late October 2021.
For additional data, please call:
Carla Conde, Motorsport Network – [email protected]
About Formula 1
Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competitiveness, as very well as the world’s most popular annual sporting collection. Formula A person Earth Championship Restricted is section of Formula 1® and holds the special business legal rights to the FIA Formula A person Earth Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: LSXMA, LSXMB, LSXMK, BATRA, BATRK, FWONA, FWONK) attributed to the Formula A person Team monitoring inventory. The F1 logo, F1 Formula 1 logo, Formula 1, F1, FIA Formula A person Earth CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB, and similar marks are logos of Formula A person Licensing BV, a Formula 1 company. All legal rights reserved.
About Motorsport Network
Each and every month approximately 60 million dedicated people take a look at a Motorsport Network digital house, to invest in, to understand, to be entertained, or basically to feed their passion for automobiles and racing. We sit at the coronary heart of the Racing and Automotive industries and deliver authoritative considered leadership as very well as special ordeals to our prospects. We just take them on a shopper journey that encompasses information and insights, functions, tickets, video games, and eSports, so we leverage the network outcome to insert value to their knowledge. We use our in-home know-how and present day information applications to continually test, understand, and boost. Our procedures, written content development, and solutions are regularly evolving to improved serve our viewers, purchasers, and partners.
About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a major global information and analytics company that gives a holistic and aim comprehending of the media sector. With offerings spanning viewers measurement, viewers results, and written content, Nielsen features its purchasers and partners easy answers to elaborate queries and optimizes the value of their investments and growth techniques. It is the only company that can present de-duplicated cross-media viewers measurement. Audience is All the thingsTM to Nielsen and its purchasers, and Nielsen is fully commited to making certain that each individual voice counts. An S&P five hundred company, Nielsen features measurement and analytics support in nearly 60 nations around the world. Discover additional at www.nielsen.com or www.nielsen.com/investors and hook up with us on Twitter, LinkedIn, Facebook, and Instagram.
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