Gentex partners with PayByCar to offer motorists touchless pay option for gas

Advanced rearview mirror systems have manufactured Gentex Corp. a critical Tier one provider in the car sector. Now the Zeeland, Mich., organization is pursuing a new mirror functionality that could position it for alterations in the way men and women will generate in the long run.

Gentex has formed a partnership with PayByCar Inc., a Boston company of in-car or truck payment answers. The companions use Gentex’s Integrated Toll Module that operates by using RFID transponder to allow drivers fork out for gasoline completely contactless.

The alternative allows drivers to use their smartphone and toll transponder to gas up at particular gasoline stations without having utilizing dollars or a credit rating card.

The module is nonetheless early to industry and constrained in its abilities. PayByCar’s technological innovation is obtainable at only 7 areas — four Alltown stations in Massachusetts and three Circle K areas in North Carolina. And it operates only with automobiles geared up with a appropriate module. For Gentex, that means numerous Audi styles.

But presented automaker and areas provider fascination in new income streams, the module positions Gentex nicely for a range of telematics choices, Craig Piersma, Gentex marketing director, told Automotive Information.

It also addresses a new warm place for customers — the COVID-inspired want for extra touchless transaction options.

It is just 1 step in Gentex’s go into solutions, Piersma mentioned.

“This is just increasing our choices in the connected car or truck room,” he mentioned. “It really is about continuing to develop on those platforms, insert extra performance so that it is extra engaging to our automaker buyers and in the long run the conclusion consumer.”