HONDA E AND FIREBLADE TAKE CENTRE STAGE AT PRESTIGIOUS RED DOT DESIGN MUSEUM

• Award-successful Honda e and CBR1000RR-R Fireblade SP inducted into planet-renowned Pink Dot Style and design Museum
• Style and design gurus existing Honda e as a ‘car of the future’, with excellent structure and ground-breaking connectivity, awarding it two Pink Dot accolades
• CBR1000RR-R Fireblade SP superbike recognised for its superb structure and well balanced performance
• Award wins reflect Honda’s commitment to building wonderful merchandise that are made devoid of compromise

Honda’s future-generation electric powered vehicle, the Honda e, and CBR1000RR-R Fireblade SP superbike have been inducted into the historic Pink Dot Style and design Museum, just one of the world’s most substantial exhibitions of modern structure. The Honda e also requires centre phase in the exclusive “Milestones in Present-day Style and design” exhibition, as just one of the 76 most effective merchandise of 2020 and a recent marker in international merchandise structure.

Honda’s hugely acclaimed Honda e compact electric powered auto was just lately awarded the ‘Red Dot: Finest of the Finest 2020’ award for ground-breaking merchandise structure. This is the optimum honour in the internationally renowned Pink Dot Award: Item Style and design and is reserved for the most effective merchandise in each individual class. The Honda e also acquired the Pink Dot 2020 accolade in the meta-class ‘Smart Products’, even though the CBR1000RR-R Fireblade SP was awarded a Pink Dot for superb structure in the motorcycle class.

Both automobiles are an critical element of the 2020/21 exclusive exhibition in the internationally renowned Pink Dot Style and design Museum, Essen, Germany.

Peter Zec, CEO and founder of the Pink Dot Style and design Award said: “The Honda e is not just a vehicle – it is substantially more. The Honda e was awarded the Pink Dot: Finest of the Finest because the jury was shocked by the vehicle at initial sight. There was no question it was worthy of the award from the beginning.

Honda is struggling with the troubles [of city mobility] by means of excellent analysis and enhancement do the job to obtain the suitable solution for the long run. I think the Honda e stands for a form of paradigm shift: we are not just speaking about e-mobility, we are speaking about new options in the electronic planet and Honda e suits perfectly into this scenery. It connects your property with mobility, it is a serious clever merchandise and it goes significantly outside of our imagination. I you should not know any other vehicle that can attain this at the minute.”

From the exceptional concave black panels and signature front and rear LED gentle combos, to the clear lines and flush attributes that optimise aerodynamic efficiency and refinement, the Honda e reimagines the identification of a little Honda for the future period of city mobility. More emphasising the car’s exacting structure philosophy is a Side Digital camera Mirror Program that replaces regular aspect perspective mirrors – a initial in the compact section.

Makoto Iwaki, the Govt Imaginative Director for Honda e, additional: “Honda e was made to develop a new connection among persons, culture and the vehicle, even though incorporating Honda’s long run eyesight. We will go on to do our most effective to realise the eyesight by means of Honda Style and design. I’m delighted to obtain this prestigious award, and at the identical time extremally very pleased that it is in the Pink Dot Style and design Museum for the planet to appreciate and appreciate. Thank you to everybody, thank you really substantially.”

The new Honda e is the brand’s initial output battery electric powered auto for the European current market. The design is a important element of Honda’s commitment to see all its vehicle design ranges in Europe electrified by 2022.

The CBR1000RR-R Fireblade SP, which received the Pink Dot 2020 award in the motorcycle class, is the newest two-wheeled machine to carry the famous Fireblade nameplate. The new 2020 design was formulated below the tagline ‘Born to Race’, with an unwavering emphasis on circuit performance and a radical new structure.

The Pink Dot judges set the superbike by means of its paces over a number of days to check its performance, in addition to examining its operation and structure.

Peter Zec commented: “If I’m imagining about Honda, the initial factor that arrives to mind is motorbikes. The Fireblade justifies the Pink Dot because the jury preferred it really substantially – and we have genuinely mad judges that challenged the bicycle, together with a experienced racing bicycle rider. It really is not just fantastic structure – it has excellent performance far too, which is the major rationale why it acquired the Pink Dot.”

In its evaluation, the judging panel recommended the CBR1000RR-R Fireblade SP for its racing-impressed structure, very well well balanced lines and aerodynamic styling. Judges also praised the fun encounter it delivered and superb performance when analyzed. Its minimalist frontal place, aggressively angled aspect fairings and prolonged decrease fairings – plus a range of apertures, slits and air-channelling shapes – blend to develop a most effective-in-class drag coefficient. Aerodynamic ‘winglets’ as utilized on Honda’s MotoGP RC213V racing bicycle blend eye-catching type with uncompromising operate, vastly growing downforce and steadiness for ultimate control of the most effective inline 4-cylinder motor Honda has ever manufactured.

Satoshi Kawawa, General Manager, Motorbike Style and design Division, additional: “The CBR1000RR-R Fireblade SP was formulated to acquire races in any class – from club racing to international competitiveness. Its structure and styling are led by that philosophy – with every single element and every single element made with speed, performance and aerodynamic efficiency in mind. We’re honoured that it has been recognised with such a prestigious award.”

The yearly Pink Dot Award: Item Style and design honours excellence in merchandise structure from international organizations. The successful merchandise are selected by a judging panel comprised of forty international gurus who check, assess and examine each individual entry. The Pink Dot Style and design museum hosts the world’s greatest exhibition of modern structure in the previous boiler household of the UNESCO Entire world Heritage Web page Zollverein, which was the moment a coal mine complex.

In June, two new exclusive exhibitions, “Milestones in Present-day Style and design” and “Style and design on Stage”, existing this year’s successful merchandise of the Pink Dot Award: Item Style and design, together with the Honda e and CBR1000RR-R Fireblade SP. All exhibits have amazing structure attributes and depict the Pink Dot winners of 2020.

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