JLR’s McGovern joining board | Automotive Industry News

McGovern will also “just take on the curation of the Jaguar brand name with a remit to redefine its potential”, JLR reported

New Jaguar Land Rover CEO Thierry Bollore has named Gerry McGovern, the automaker’s main imaginative officer, to the board of management.

In October 2020 McGovern was appointed to the new main imaginative officer publish, “signalling the crucial worth of design and style management to Jaguar Land Rover’s potential”.

“As [we] continue to change [our] business enterprise at pace and redefine strategic route, this vital addition to the boardroom even further emphasises the crucial worth of creative imagination to the ongoing prosperity,” JLR reported in a statement.

Bollore reported: “Gerry’s expanded main imaginative officer accountabilities contain heading design and style capabilities at both equally Jaguar and Land Rover, improving and developing the character, distinction and character of each with his usual passion and strength. Also, to keep on to elevate and safeguard our two excellent manufacturers, his position will now contain imaginative route throughout all of [our] worldwide visible communications, making certain a constant glance and feel, befitting each of their distinctive figures.”

In his new position McGovern’s “recognised imaginative way of thinking along with his business enterprise acumen will also just take on the curation of the Jaguar brand name with a remit to redefine its potential” JLR extra.