‘JLR’s very British approach: keep calm and carry on’

The mark of any organisation is how it reacts to a crisis, especially one particular the like of which we have never ever observed ahead of. And for JLR the concept seems to be pretty very simple and pretty British: continue to keep quiet and have on.

Evidently, carrying on as normal isn’t achievable suitable now – factory and place of work closures signify clever pondering desires to be used. And which is specifically what Jaguar Land Rover is superior at.

Even now allowing us to appreciate and get enthusiastic about vehicles is vital, especially when providing them is tricky. What we do know is this: there will be a article-crisis bounce as everyday living starts obtaining back again to some sort of normality. Showrooms will get busier individuals will want to get vehicles yet again.

The organizations that realise this and proceed to feed the fervour that the globe has for vehicles – even for the duration of the hardest of times – will be the organizations that are very best positioned to choose advantage in the very long run. Going tranquil, especially when we may possibly have a minimal much more time to gasoline our enthusiasm or want for data about vehicles, is the worst detail any automobile enterprise can do.

So hats off to Land Rover for discovering a way – with safe sanitising and social distancing – to get us behind the wheel of the new Defender in the Uk this week. They preferred us to notify you what we consider of what is the brand’s most significant model for a era.

They are certainly pretty self-assured about the new automobile – and you can obtain out irrespective of whether that assurance is justified by examining our evaluation. I’ll give you one particular detail to glimpse forward to ahead of that, even though. What is amazed me most about the new Defender is how much pleasurable it is.

Everyone’s definition of pleasurable is pretty distinctive – not the very least in these kinds of a multi-faceted automobile as the Defender. But it is the way that JLR’s clever pondering has been used, with a perception of ingenuity and a perception of humour, which is amazed me most. It is not designed in Britain, but it is intended and engineered in the Uk, and seems and feels pretty British. It is a fantastic instance of what this country does very best.

Click on below to examine all about our a few-day Land Rover Defender journey in Namibia…