Lexus Explains Why All-Electric UX Won’t Come To America

Lexus has located great good results in the US, but a lot less so in

Lexus has located great good results in the US, but a lot less so in overseas markets, this kind of as Europe. It is not straightforward preventing on the household turf of Audi, BMW, and Mercedes-Benz. But nevertheless, Lexus refuses to give up and the arrival of the UX 300e all-electric crossover will with any luck , support enhance income. The Lexus UX to start with went on sale in the US as a 2019 design and managed to promote some 16,725 models in its to start with whole design year. Not negative.

But what about the UX 300e, to start with released very last November? Will it be offered in the US as nicely? The reply is ‘no.’ Automotive Information Europe spoke to Koji Sato, just lately appointed president of Lexus Intercontinental, about a amount of subjects, amongst them why the all-electric UX will not likely appear to America. His reply basically will make complete perception.

“There is no approach to introduce an EV variant mainly because there is no demand [in America] and the regulation scenario is distinctive,” he stated. “Our elementary strategy for electrified technological know-how is ‘Right location, right timing, right price tag.'”