This week’s biggest automotive information was without the need of a question the presentation of the Ford F-a hundred and fifty Lightning, the substantially-predicted electric powered edition of the most well-known pickup truck on the market.
For Ford, the Lightning is a quite, quite massive offer, of course. To wit, soon after the presentation, the firm’s inventory rose 2.5 {0764260a27b4b31ca71a8adf79c3ae299a61e6f062052eee3f0df84ce9b30ade} Thursday morning to $12.42 (U.S.) on the New York Stock Exchange.
Fact remains truth, having said that. The automaker has introduced that generation of the design will be limited for its initially yr on the market. Thankfully, we’re not conversing about a ridiculously compact quantity, but about a fairly balanced 50,000 units. In point, which is a whole lot and a tiny at the exact time, looking at that about a million F-150s are offered in the U.S. and concerning a hundred,000 and a hundred and fifty,000 in Canada each yr.
Potential buyers of the F-a hundred and fifty Lightning will want to get their orders in promptly. Inside 12 hrs of the model’s presentation, Ford experienced been given 20,000 reservations. Ford Canada did not specify how several reservations have been designed in Canada.
The Blue Oval automaker adopted a comparable technique with the electric powered Mustang Mach-E SUV, limiting its initially yr of generation to 50,000 units.
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The restrict on generation is not stunning, as there is a full source chain of new components to be set in location. Insert to that the recent microchip scarcity and it’s apparent that it really is almost certainly substantially wiser for Ford not to overpromise correct now.
And, in any situation, Ford will never prevent selling the common edition of the design. The two will be all around aspect by aspect for a very long time.
As a reminder, the Ford F-a hundred and fifty Lightning will be made available at $fifty eight,000 in industrial configuration and the XLT buyer variant will have a beginning price of $68,000. We are waiting around for the selling prices of the other two variants, Lariat and Platinum.
2022 Ford F-a hundred and fifty Lightning, nameplate
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