January 26, 2025

Didcot Gateway

Building Cars, People First

Mercedes-Benz India lines up 15 launches to bounce back in 2021, Auto News, ET Auto

Mercedes-Benz India lines up 15 launches to bounce back in 2021, Auto News, ET AutoNEW DELHI: India’s biggest luxury carmaker Mercedes Benz India has lined up 15 launches in 2021 to bounce back from its forty two.7{0764260a27b4b31ca71a8adf79c3ae299a61e6f062052eee3f0df84ce9b30ade} gross sales slide in 2020 owing to COVID-19. In 2020 the enterprise sold only 7,893 autos in India in opposition to thirteen,786 models in 2019.

Having said that, the enterprise recorded 40{0764260a27b4b31ca71a8adf79c3ae299a61e6f062052eee3f0df84ce9b30ade} gross sales progress in the final quarter of 2020 at 2,886 models as opposed to 2,058 models in the preceding quarter. “We are specially glad with the powerful This fall efficiency registering 40{0764260a27b4b31ca71a8adf79c3ae299a61e6f062052eee3f0df84ce9b30ade} progress in excess of Q3,” Martin Schwenk, handling director and CEO, Mercedes Benz India, stated.

“We are cautiously optimistic about 2021 and we back it up with 15 new or renewed goods and innovations in undertaking small business. 2021 will be a products-packed yr, which we are self-confident will translate into pleasure for shoppers and our vendor partners,” he stated.

With 15 new launches, Mercedes Benz India hopes to bounce back as the demand from customers is coming back. The new goods will comprise a mix of types throughout overall body styles, some devoid of any predecessor in the Indian industry. Commencing Q2, the all-new A-Class Limousine, new GLA, and AMG GT Black Sequence are some of the most promising goods lined up for the 2021 debut.

Having said that, supply lack of semiconductors will have an impression on the production of the luxury carmaker. “We are seeing a pertinent impression on production till April,” Schwenk stated.