Might Chrysler be on the way to extinction? | Car News
The starting of the new yr in the automotive business has been marked by, between other things, the confirmation of the merger among the FCA (Fiat Chrysler Vehicles) and PSA (Peugeot Société Anonyme) groups at the conclude of this month, the new giant Stellantis will officially see the gentle of working day.
And giant it will be: the relationship of the two automotive groupe presents rise to the fourth major manufacturer on the earth, driving Toyota, Volkswagen and the Renault/Nissan/Mitsubishi team.
In full, extra than twelve manufacturers will be grouped with each other underneath the Stellantis corporate banner. That is a whole lot. Also numerous in truth, in the eyes of numerous, specifically given that the firm’s new boss, Carlos Tavares, is identified for his propensity to limit expenses. When the executive took above as head of the PSA Team in 2014, he succeeded in creating the organization successful just after decades in the purple. Tavares also oversaw the PSA Group’s takeover of Opel from Common Motors in 2017, and brought the company back to profitability in just one yr, one thing GM hadn’t done in virtually twenty decades.
As a final result, some alterations are to be envisioned. It ought to be famous that Carlos Tavares is not just a supervisor it is claimed that gasoline runs by his veins. Hence, even though there will be alterations, the choices may possibly not be purely economical in character.
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Most of the manufacturers in the Stellantis fold have numerous types in their item choices, but there are two with fairly bare shelves, and they could be interesting targets for a first collection of cuts. At minimum that’s what Connected Push claimed on Sunday, citing reviews from business analysts. A single of them is Chrysler, which has only the Pacifica minivan and the growing older three hundred sedan in its lineup. The other is Lancia, whose only model, the Ypsilon, is offered exclusively in Italy.
So the guessing activity beings. Of program, from a historic level of view, it would be sad to see the disappearance of Chrysler, which has been with us for virtually a century given that its founding in 1925 by Walter P. Chrysler.
A single of the remedies would be to make it an all-electric banner. That would be a way to protect the identify and revive the brand, maybe even enable it to start off its 2nd century from a much healthier starting off level.
What alterations are coming remain to be noticed, but that there will be change is nearly specified. We’ve currently famous, for instance, that the Peugeot brand is envisioned to make a comeback in North The us.
Stellantis will be worth watching in 2021, for we can anticipate a regular stream of bulletins – with the requisite rumours to precede them.
