June 22, 2024

Didcot Gateway

Building Cars, People First

Porsche CEO Oliver Blume will take over as head of VW brand

Volkswagen Chief Executive Herbert Diess is preparing to promote Porsche CEO Oliver Blume to consider more than as the head of the VW brand name, according to a report from Auto Motor und Activity. Citing corporation resources, the German site mentioned Bernhard Maier, who now sits at the head of VW’s Skoda brand name, will lead Porsche in Blume’s area.

A shuffle at VW just isn’t shocking. The final thing Volkswagen needs as it transitions away from its lengthy-running “clear diesel” TDI fiasco and into a clear electric ID long term is detrimental push bordering its burgeoning electrified lineup. Regretably, the ID.3 start has been marred by program concerns, with Supervisor magazine citing corporation engineers expressing “the essential architecture was made also hastily.” Simply because of that fundamental issue, many modules “often do not realize every single other” and experience dropouts.

The brand name-new eighth-technology Golf start was also troubled and pushed back owing to program issues. And a lot more not too long ago, Volkswagen was compelled to pull an advertisement just after admitting it was racist and insulting. That promoting misstep, according to the report, will lead to the firing of Chief Advertising Officer Jochen Sengpiehl.

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