PSA Retail France has appointed Louis-Marie Chevalier as director.
Chevalier will report to Anne Abboud, senior vice president of PSA Retail and succeeds Eric Basset, who is leaving the group for personal explanations.
Formerly, Chevalier was director of PSA Retail Business Paris, the BtoB gross sales structure of PSA Retail France.
Chevalier has held quite a few trade positions in Groupe PSA. He was successively head of Marketing and advertising in Regional Path, then zone manager and ultimately, director of the Citroën Branch in Saint-Etienne.
He also has worldwide experience as regional supervisor for countries in Central and Northern Europe.
PSA Retail France, with virtually four,000 workers, specialises in the sale of new vehicles, employed vehicles, After-Revenue and Rental, running in much more than one hundred business addresses in the greatest cities of France and distributing Peugeot, Citroën, DS Automobiles and Opel makes.