Rolls-Royce Unveils New Brand Identity

The use of purple shades was picked out as it embodies rarity in mother nature, royalty, prosperity, and power. It will be complemented by a metallic Rose Gold shade for brand products in print sort. Assume to see these shades on the two bodily brand products and on the slick screens in the cabins of cars and trucks like the Ghost and Phantom.

Of study course, just one can not converse Rolls-Royce branding with out mentioning the double ‘R’ Badge of Honor. Whilst some non-top quality manufacturers like Nissan have more scope to change up their major logo, Rolls-Royce recognizes that some facets of its identity are finest left unchanged, so this incorporates the badge. Added to this is the range of a new typeface known as Riviera Evenings, which is from the very same spouse and children as the past font.