VW names ex-Samsung exec Batten new communications chief for N.A.

Volkswagen Group of The usa has employed a former executive from the U.S. arm of a single of the world’s premier electronics businesses to serve as its chief communications officer, the German automaker’s North American unit announced Wednesday.

Cameron Batten, forty three, earlier the vice president and head of communications for Samsung Electronics of The usa, is presently working in the purpose at VW Group of The usa, the place he will “direct the company’s storytelling endeavours across company, interior, solution, and governing administration affairs in the United States, Canada, and Mexico.” He succeeds Pietro Zollino, an Automotive Information All-Star in 2018, who returned to Europe previous year to think another communications purpose inside company mum or dad VW AG.

Prior to Samsung, Batten served in communications roles with Funds A single, Johnson & Johnson and American Convey in the U.S., and Royal Philips Electronics of the Netherlands, VW claimed.

“I’m thrilled to have Cameron sign up for our workforce,” Scott Keogh, president and CEO of Volkswagen Group of The usa, claimed in a statement. “Volkswagen is top the charge for electrification in the United States. And Cameron’s substantial track record in brand name communications will assistance us condition our narrative and engage our stakeholders in this exciting journey.”