What pushed CXOs to the edge in Covid world; Over 100 senior-level rejigs since April 2020, Auto News, ET Auto

New Delhi: Fiscal yr 2020-21 started with a historic month of zero automobile sales and progressed with quite a few worries on its way. Similarly, FY22 also started out with the 2nd COVID wave, followed by the difficult times for the auto field. Amid all the ups and downs, the car providers produced a massive variety of alterations in their senior leadership positions.

According to Pankaj Dutt, Regional Leader – South East Asia, Alexander Hughes, effectiveness difficulties had been wholly uncovered for the providers in between the initially and the 2nd lockdown since until eventually then they have been citing COVID-associated disruptions as the only rationale for deficiency of demand from customers. Aggressive edge was missing for demand from customers creation as they experienced not witnessed these kinds of a strain on demand from customers for the previous 10-fifteen a long time. So, OEMs opted for rejigs ahead of the condition obtained worse.

The 2nd rationale could be that owing to COVID and associated lockdowns, OEMs refrained from going forward with fresh new investments and growth options.

Even globally, providers produced realignments and roles transformed for certain leaders in the organisation. Yet another rationale could be that the global leadership did not have self-assurance in the regional head’s method which might have prompted certain attritions.

Most of these exits had been thanks to the corporation strain, and only a few of them had been voluntary, Dutt explained.

“Auto field is a quite closed ecosystem in terms of expertise,” he remarked.

Amol Gangaramany, Director, ABC Consultants, explained, The car field experienced been observing subdued demand from customers for the previous two a long time thanks to external things like demonetisation, BS-VI norms and many others. COVID has included to the currently uncertain field. OEMs are compelled to relook at their techniques and finance features thanks to which they are also hunting for specialist administrators throughout diverse roles, who can manage these situations and have a techno-business frame of mind.

As for CEO, CXO, CMO level appointments, the tenure has come down to four to five a long time, from about 10-fifteen a long time earlier. They are suffering from effectiveness strain from shareholders also, he explained.

As per specialists, exits and appointments at senior administration roles are anticipated to continue on for the next yr as properly.

Passenger automobile

Mahindra & Mahindra (M&M) noticed the the vast majority of rejigs in the PV area. Its chief of design for the automotive sector Ramkripa Ananthan ended her in excess of two-decade stint with the corporation. The resignation came quickly just after auto designer Pratap Bose joined the Mahindra Group.

The automaker’s Head of Internet marketing Vivek Nayar also resigned from his posture, ending a fourteen-yr extensive association with M&M. VS Parthasarathy, who joined the Mahindra group in 2000 and was the president of its Mobility Solutions Sector and Member of the Group Government Board also resigned.

M&M appointed Asha Kharga as the Main Client & Brand Officer and Neha Anand as Head of digital promoting and conversation. It also appointed Amit Sinha as President- Group Tactic, Mahindra Group. Prior to becoming a member of Mahindra, Sinha was a senior husband or wife and director with Bain & Firm.

The car key elevated Anish Shah as the MD & CEO of the corporation. He was earlier keeping the demand of Deputy Running Director and Group Main Monetary Officer.

Tata Motors declared just after much speculation that CEO Guenter Butschek has stepped down from his job just after a tenure of five a long time.

The company’s Mayank Pareek resigned as the President of PVBU, Sujan Roy as Head- International Company, RT Wasan as VP- Sales & Internet marketing of CV division and Rajesh Nair as HR for business vehicles, sales and promoting, shopper treatment and spare parts verticals.

In a modern announcement, Hyundai Motor India appointed Unsoo Kim as the new MD for the corporation, therefore changing SS Kim who will guide a global job at Hyundai Motor Firm headquarters in Seoul.

In September this yr, Kia India elevated Tae-Jin Park as the MD & CEO of the corporation. Prior to his association with Kia India in January 2020, he served at the headquarters of Kia Corporation in Seoul.

In November previous yr, the founding promoting and sales head of Kia Motor India, Manohar Bhat, resigned from the corporation. He drove Kia’s new manufacturers, Seltos and Sonet SUVs in the market.

Honda Cars India sales & promoting head Rajesh Goel known as it quits, just a yr just after the shutting down of the company’s Increased Noida plant. Earlier, Rajiv Gupta, Vice President (sales and promoting) and Navid Talib, Head of Operations- Manufacturing & arranging Tactic also resigned from their positions. Talib experienced been linked with Honda for in excess of two a long time.

Name Past Designation Latest Assignment
Hardeep Singh Brar Director- Sales & Internet marketing, GWM Country Head- Internet marketing & Sales, Kia India
Pratap Bose Vice President- Structure, Tata Motors Head- Mahindra Highly developed Structure Europe, M&M
Ajay Saran Sharma Common Manager-Structure Center, Tata Motors Head- Mahindra India Structure Studio, M&M
Pankaj Dhamane Common Manager-Structure Center, Renault Structure Group, M&M
Madhurendra Malu Professional Company Head- Nexa (South), Maruti Suzuki Head- Community Growth, Skoda Auto Volkswagen India

In a unexpected transfer, Skoda Auto Volkswagen’s MD Gurpratap Boparai a short while ago resigned from his posture. Boparai who was appointed as the MD of Skoda Auto India Personal Limited initially in 2018 led the restructuring of all the group manufacturers underneath a new entity – Skoda Auto Volkswagen India

The Indian subsidiary appointed Berndt A Buchmann as the Group Director- Aftersales & Logistics. Prior to his appointment to the existing posture, Buchmann held a posture in Volkswagen Group Japan as Director Group Following-sales and Head of Volkswagen Following-sales.

Volvo Cars promoted Jyoti Malhotra as taking care of director of its Indian functions from his earlier job as director, sales, promoting and PR.

The Indian wing of the Swedish luxurious carmaker Volvo Motor vehicle India also appointed Jonas Olsson as the Head of Digital Engineering Hub. He came from Volvo Group India, in which he was HR Director Location APAC and was aspect of the Group IT Leadership Group.

The company’s promoting and PR director, Sudeep Narayan resigned from the luxurious automaker just after a twelve yr stint.

The freshly-fashioned Stellantis India restructured its brands’ leadership in India, with Nipun J Mahajan using in excess of as Jeep’s model head and Saurav Vatsa as head of Citroen. Mahajan has been serving as the Vice President of Fiat Chrysler Automobiles considering the fact that September 2016 and Vatsa has been linked with Citroen considering the fact that 2018. Next this, the corporation also produced additional alterations in its leadership for 10 positions who will report to Roland Bouchara, the CEO and MD for Stellantis in India.

BMW Group India appointed Vikram Pawah as the President, efficient from August one, 2020. He took the spot of Rudratej Singh, who endured a cardiac arrest and passed away in April previous yr.

In Might this yr, Mercedes Benz India rejigged its sales and promoting device and introduced in Pradeep Srinivas as head of the promoting and shopper companies, changing the incumbent Amit Thete.

Premium luxurious carmaker Porsche India head Pavan Shetty also hung up his boots just after a four-yr innings.


The top rated deck of the country’s biggest two-wheeler maker Hero MotoCorp noticed at least a few top rated-level executives parting methods with the corporation in just a span of a yr. Gurinder Sandhu, who joined the corporation in November 2016 tendered his resignation as chief promoting officer (CMO) in June 2021. He followed the Hero MotoCorp veteran Vijay Sethi who give up the corporation as chief info officer (CIO), head of human sources and head of Company Social Responsibility in January this yr just after being with it for about fourteen a long time.

In August 2021, Vinod K Dasari stepped down as CEO of Royal Enfield. Prior to this, he was the CEO & MD of Ashok Leyland, a posture he held considering the fact that 2011.

In October 2020, just a few months ahead of Sethi’s resignation, Hero’s top rated strategist Rajat Bhargava give up the corporation. He experienced been driving Hero’s new enterprise initiatives.

In November 2019, Sanjay Bhan, Head – Sales, Aftersales and Parts, Hero MotoCorp ended his thirty yr-extensive stint with the corporation. Nonetheless, he returned to the corporation just after a temporary innings in Ola Electric powered.

In Might 2020, HMSI declared a host of alterations in its executive group and appointed Atsushi Ogata as new President, CEO and Running Director of the corporation just after Minoru Kato. It also appointed certain Administrators to its board.

In August 2021, Vinod K Dasari stepped down as chief executive officer of Royal Enfield and B Govindarajan took on the accountability of main the quality bicycle maker. Prior to becoming a member of Royal Enfield, Dasari was the CEO & MD of Ashok Leyland, a posture he held considering the fact that 2011.

In November, Royal Enfield appointed Mohit Dhar Jayal as its Main Brand Officer (CBO).

Name Past Designation Latest Assignment
Sanjay Bhan Main Company Officer, Ola Electric powered Head-World-wide Company, Hero MotoCorp
Ranjivjit Singh Former CMO, Samsung India Main Internet marketing Officer, Hero MotoCorp

As aspect of a global revamp by mother or father Suzuki Motor Corporation (SMC), Suzuki Bike India (SMIPL) appointed Satoshi Uchida as its new Firm Head in Might this yr.

Professional vehicles

Vipin Sondhi, taking care of director and chief executive of Ashok Leyland, will phase down from his posture on December 31, in just two a long time of appointment. Its COO Nitin Seth, who has put in in excess of a decade with the corporation, also resigned in September 2021.

In June 2021, the corporation appointed N V Balachander to head a new division of Sustainability as president of Natural environment, Social and Governance (ESG) initiatives, and Amanpreet Singh as president and head of HR. Singh experienced been with the Hinduja Group in Mumbai considering the fact that December 2019 functioning carefully with the Group HR Head on the strategic facets of Group HR.

The corporation also declared Shom Ashok Hinduja as the Supplemental Director on its board.

Name Past Designation Latest Assignment
Anurag Mehrotra Running Director, Ford India VP- International Company & Tactic- CVBU, Tata Motors
Shubhranshu Singh World-wide Head- Internet marketing, Royal Enfield VP- Internet marketing Domestic & IB, CVBU, Tata Motors
Jalaj Gupta Head- LCV Company, Ashok Leyland Company Head-CV, M&M
Anshum Jain COO- Writgen (John Deere) COO, DICV

In July, Daimler India Professional Autos (DICV) declared the creation of a Transformation Management Business office (TMO) and the new posture of a Main Transformation Officer. It explained that Chulanga Perera, Main Information and facts Officer, DICV, will guide the TMO as “Chief Transformation Officer and Head of Strategy” in a dual job until eventually a new CIO is declared.

In September, the corporation appointed Manish Thakore as the CFO of the corporation. He was earlier serving as the Running Director of Daimler Monetary Solutions India.

Electric powered vehicles

EVs are the talk of the city and key OEMs have declared their EV options and techniques. Together with, a variety of startups have been earning noise, exclusively in the two-wheeler segment. Major rejigs in this segment took spot at the Tier-I administration level in which the providers hired new CEO, CXO, MD and so on.

Pankaj Dutt pointed out that whilst some of the classic gamers shifted their dependable executives to head the EV subsidiaries, other people noticed a few private exits as certain executives experienced been main the OEM’s EV techniques for extensive but however unsuccessful to bring out the approach in time.

Gangaramany explained that in the previous two a long time, transformation in digital know-how was driving the demand from customers for expertise. Now, car companies are investing in new technologies like EVs and alternate fuels, with an enhance in the variety of hirings in this segment.

In March 2021, M&M consolidated Mahindra Electric powered Mobility Limited (MEML), a phase-down subsidiary, into the corporation. In a shock transfer, Mahesh Babu resigned in July as CEO and MD of the corporation and Suman Mishra took in excess of as its Main Government. Prior to this, she was the Head – Company Transformation, Client Insights and Analytics (Auto Division) at Mahindra Group. Next this, Martin Murray ended his stint as CTO of the corporation.

Name Past Designation Latest Assignment
Mahesh Babu CEO & MD, Mahindra Electric powered Mobility CEO, Swap Mobility
Andy Palmar CEO, Aston Martin Government Vice Chairman and CEO, Swap Mobility
Uli Stuhec CTO, StreetScooter VP & head of World-wide Born Electric powered Platform, Mahindra & Mahindra
Nishant Prasad Head- Charging Infrastructure & Energy Storage, Ather Energy Head- Supercharging Company, Tesla India
Gurinder Singh Sukhija Senior Director & Head- Client, Companion Guidance functions, Ola Head- Ownership Management, Ather Energy
Murali Sashidharan Head- Communications Tactic, Mobility & EV Companies, Ola Head- Communications & Govt Relations, Ather Energy
Yong S Kim Vice President, Kia Motors Corporation Head- World-wide Sales & Distribution, Ola Electric powered
Wayne Burgess Main Structure Officer, Paramex Limited Head of Auto Structure, Ola Electric powered
Tushar Mehta Company Head & VP- Customer enterprise, Cars24 Senior VP & Company Head, Zypp Electric powered
Jenender Anand Government Director, Shriram Pistons & Rings CEO, Revolt Motors
Roy Kurian Head- Sales & Internet marketing, Tork Motors COO, Ampere Electric powered
Thiruppathy Srinivasan Strategic Advisor, Ather Energy CTO, Head of Manufacturing, Ampere Electric powered
Debashish Mitra President- Engines Company Division, Greaves Cotton VP- Sales & Internet marketing, Altigreen
K Vijaya Kumar President- Automotive Company, Greaves Cotton MD & CEO- EV Company, SAR Group
Sivakumar P Head-Engineering, Piaggio Autos CTO- EV Company, SAR Group

As Tesla firmed up its options to roll out its initially all-electrical automobile in India, the Elon Musk-operate corporation hired top rated executives in April this yr. It onboarded IIM Bangalore alumnus Manuj Khurana as Plan and Company Growth head for India functions. It also appointed Country HR Leader Chithra Thomas who earlier worked at Walmart and Reliance Retail.

“As for EV Startups, with minimal money and mostly solitary goods, which as well are just assembled, they haven’t revealed the need or hunger for senior executives. Most of these kinds of startups also are not using the initiative to increase demand from customers so they are not eager on hiring quite seasoned executives,” Dutt explained.

In August 2020, Ankit Jain, co-founder of Ola Electric powered stepped away from his job in the corporation.

In August 2020, Ankit Jain, co-founder of Ola Electric powered and a person of the closest confidants of Ola CEO Bhavish Aggarwal, stepped away from his job in the corporation.

Ahead of Ola’s options to go for an original general public providing (IPO), the corporation restructured its organisation. It appointed PV Harinarayan as vice president of lending at Ola Monetary Solutions. The senior hirings incorporated V Ramesh who joined the company’s EV venture as vice president and head of functions at the Ola Electric’s manufacturing hub, Ola Futurefactory. It also roped in Priteesh Mahajan as head of Ola Electric’s two-wheeler product arranging and software administration.

Ola Electric’s Head of Auto Structure Burgess is also a Jaguar veteran having joined JLR in 2001, and then went on to develop into the Structure Director of Jaguar Creation and SVO Autos. The corporation appointed N Balachandar as Main Human Means Officer, a 33-yr field HR veteran.

Customer model Detel appointed Ravneet Singh as Common Manager of EV Manufacturing. With in excess of thirty a long time of encounter in manufacturing inner combustion motor (ICE) and electrical bikes, Singh has been linked with Yamaha Motor India, Subros, Sandhar Technologies, and Okinawa Autotech.

Auto parts

According to Gangaramany, car component makers are at a cusp in which they want to transfer forward aggressively by concentrating on producing or being aspect of the EV Ecosystem and also pursuing export opportunities.

Spark Minda, which has a key presence in the World-wide Automotive Business and caters to passenger vehicles, business vehicles, motorcycles, scooters and off-highway automobile manufacturing and Tier one Producers in India appointed Kapil Madaan as Main Information and facts Safety Officer in December 2020.

Engineering corporation Continental declared alterations in the engineering leadership of its ADAS and VED enterprise models (BU) in the in-home R&D facility Technical Center India (TCI). Interchanging their respective roles, Praveen Kumar took in excess of as the Head of Engineering, VED BU and Jaidev Venkataraman took in excess of as the Head of Engineering – Sensorics, ADAS BU.

Appointment Past Designation Latest Assignment
Latha Chembrakalam Vice President, Robert Bosch Engineering & Company Alternatives Head-Technical Center India, Continental
Ranjit Nambiar Director- India Operations, IAC Group CEO- Interior Plastic Division, Minda Corp
Pc Jayan Director- Engineering, IAC Group CTO- Interior Plastic Division, Minda Corp
Pawan Kumar Goenka MD & CEO, M&M Impartial Director, Bosch Ltd
Vivek Jakhmola Sr VP & Doman Head- Physique, Emission & Trim, Lumax President- Auto parts biz, JBM Group
Rohit Prakash CEO, Sogefi MNR Motor Systems President-Metallic Company, Varroc Engineering Ltd

In Might previous yr, just after much more than a decade-extensive stint, Sandhar Technologies’ Arvind Joshi resigned from the publish of Main Monetary Officer thanks to individual causes. Joshi experienced been with Sandhar Technologies for much more than fifteen a long time.

Motherson Sumi promoted Mohit Gupta as its Group Main Information and facts Safety Officer. Prior to this new job, Gupta was CISO of MothersonSumi INfotech and Models Limited, an IT division of Motherson Group.

In Might this yr, the Board of Administrators of Subros appointed Shraddha Suri as Chairperson and Running Director of Subros Limited. She has in excess of 21 a long time of encounter in the automotive sector. At this time, she is on the ACMA executive committee as the chairperson of the ACMA Northern Location.

Greaves Cotton appointed Dalpat Jain, a Chartered Accountant with publish-qualification encounter of in excess of sixteen a long time, as CFO of the corporation. Nonetheless, its CTO Ravi Damodaran resigned from the corporation just after a four-yr stint.

Automotive solution maker Harman, a wholly-owned subsidiary of Samsung Electronics Co, Ltd, elevated Prathab Deivanayagham as nation manager for its India functions. He has been with the corporation for in excess of eight a long time.

Mobis India, automotive parts, components and mobility options company for Hyundai and Kia in India and around the globe, appointed Yong Goon Park as Running Director, Aftersales Parts Division.

Anand Group, with a variety of JVs also declared the inner restructuring of its leadership roles of the Chairman, CTO, COO and many others.

Pricol’s V Balaji Chinnappan stepped down as the firm’s chief operating officer (COO).


Appointment Past Designation Latest Assignment
Toru Saito President, Audi Japan Sales KK President and CEO, Mitsubishi Mahindra Agricultural Machinery (MAM)
Shubhabrata Saha CEO- Farm Division. M&M MD, Mangalore Substances & Fertilisers

In Might previous yr, Goodyear India reshuffled its top rated administration. Rajeev Anand, who was earlier appointed as Running Director of the corporation, assumed the job of Government Chairman. Anand will be succeeded by Sandeep Mahajan and will think the job and accountability of Running Director of the Firm.

JCB Group appointed Deepak Shetty as Deputy CEO and Running Director of JCB India Limited. Shetty will just take in excess of as MD and CEO from Subir Kumar Chowdhury who has declared his retirement just after a fifteen-yr stint with the corporation.

Tyre company TVS Srichakra Limited declared the reappointment of R Naresh as the Running Director (Specified as Government Vice Chairman) of the corporation for yet another three a long time. The corporation has reappointed Shobhana Ramachandhran as Running Director of the corporation for five a long time

Also Examine: