4 Types of Stickers That Could Potentially Grow Your Business

In today’s marketing world, stickers might seem obsolete. After all, everything is digital now, right?

Well, that depends on how you use your stickers! When used right, vinyl sticker printing can help you promote your business or product in a unique way that is sure to stand out against all other forms of advertisement.

If you want to save some cash and enjoy one (or two) of these stickers, here’s exactly which types of stickers you need:

1. Logo stickers

Logo stickers are probably the most obvious choice – for good reason. A great logo is a powerful tool. It functions as a visual clue that represents everything your brand stands for: from your products to your values.

Handing out logo stickers can boost your brand’s reach like nothing else. On top of that, stickers really allow you to fly under the radar. Whereas other marketing tools are often brushed aside as annoying, stickers are perceived as gifts, which makes consumers even more likely to use and share them.

2. Promotional stickers

If you are looking to spread the word about a sale, a new product launch, or an event, custom promotional stickers are what you are looking for. Not only can you submit artwork that is perfect for your intended purpose, but you can easily hand them out and stick them to high traffic areas.

To really ramp up the promotion, you can include QR codes on your stickers. Once consumers scan them, they will be directed to your product page or online shop – the perfect way to use your offline marketing to drive online promotions.

3. Limited edition stickers

Limited edition ranges are a powerful way to boost your sales and grow your business. Why? Because they create scarcity around your product.

The scarcity principle is a psychological concept that states people are more likely to want something when it is in short supply. When it comes to sales, this means that a limited edition range is often more desirable than standard product.

Make your limited edition range stand out with holographic stickers that shimmer and sparkle. This also visually separates your limited edition products from the rest.

4. Bumper stickers

Bumper stickers are among the most established stickers on the market. They can be used to show our support for a certain cause or to boast about accomplishments. But most importantly, bumper stickers are an effective way to increase brand awareness if you are looking to grow your business.

Think about it, one bumper sticker can reach hundreds of potential customers in traffic or at the car park. So it is absolutely worth it to encourage your customers to use your custom stickers this way.

No matter which type of sticker you choose, they all have one thing in common: they can help you grow your business and reach new customers. Which type of sticker is your favourite? Let us know by leaving a comment below.