NEW YORK — Rocker Billy Idol is the encounter of an anti-idling marketing campaign launched Thursday in New York Metropolis.
“Billy under no circumstances idles, so why need to you?” the ’80s MTV star growls in a public support announcement intended to disgrace New Yorkers into shutting the engine off.
The platinum-haired British American singer of “White Wedding” led a chant of “Shut it off! Shut it off!” at a news convention asserting the marketing campaign in front of Metropolis Hall.
Metropolis officers reported the $one million #Billyneveridles marketing campaign will include billboards, Television set and radio spots and social media ads.
“If you happen to be not driving, shut your damn engine off!” Idol states in the public support announcement. “I necessarily mean, bollocks, are you seeking to choke us all?”
New York Metropolis law prohibits idling longer than three minutes, or a person minute in front of a faculty.