AutoNation buys naming rights to Miami soccer stadium

Car retail big AutoNation Inc. is now the special and official automotive spouse of Significant League Soccer’s Inter Miami CF, comprehensive with naming legal rights to its 18,000-seat stadium, which has been renamed just after AutoNation’s DRV PNK initiative to guidance most cancers investigation and procedure.

AutoNation, of Fort Lauderdale, Fla., said Friday that its deal with Inter Miami also involves branding legal rights on the club’s initial group schooling kits.

And with the three-year partnership, AutoNation will broaden its arrive at to Spanish-speaking prospects. The deal involves “substantial Television and electronic exposure” as a result of livestreaming via the Inter Miami app and Inter Miami Spanish language streaming exhibit, the providers said in press releases.

Economical specifics about the partnership weren’t disclosed.

AutoNation also will sponsor goalkeeper will save in the course of games. The automobile retailer and the club will make donations to most cancers investigation for each individual Inter Miami help you save, up to $a hundred,000 each individual year.

“DRV PNK Stadium is about driving awareness of a demonstrated mission that has elevated in excess of $26 million in the struggle from most cancers,” Marc Cannon, AutoNation’s chief buyer expertise officer, said in a statement.

AutoNation ranks No. one on Automotive Information‘ list of the leading a hundred and fifty dealership teams primarily based in the U.S., retailing 249,654 new cars in 2020.