AutoNation, SiriusXM to expand service notification program, app

AutoNation Inc. and Automated Labs Inc., a unit of SiriusXM Holdings Inc., are growing the AutoNation Connected Vehicle Plan to new marketplaces.

The Connected Vehicle Plan, run by Automated Labs’ in-automobile adapter and application, was launched at 5 AutoNation stores in the U.S. in April 2019, the automotive retailer stated in a assertion Thursday.

The software is growing in AutoNation’s Houston, Phoenix and New York marketplaces, Marc Cannon, AutoNation’s chief advertising officer, wrote in an e-mail to Automotive Information.

The Automated application offers buyers and AutoNation entry to automobile wellness notifications, energetic recalls and motor mild-test alerts. AutoNation stated ninety seven per cent of buyers who activated the Connected Vehicle Plan at place of sale stay engaged with the software, and it has witnessed a bigger retention of customers’ automobile servicing and service organization.

“This service establishes a solid and lasting connection among dealers and their buyers very long soon after the sale. We are really excited to continue on constructing on the program’s achievement with AutoNation,” Joe Verbrugge, government vice president and division president of Connected Motor vehicle for SiriusXM, stated in a assertion.

“When the merchandise is set up in the automobile, it offers the purchaser a great perspective of what’s likely on in their automobile,” Cannon stated.

“The bottom line is buyers like the merchandise. We like it for the reason that it offers us insight to when they’re likely to require service or what we can do to support them. It’s extremely customized. … Our brand is about delivering a great purchaser practical experience, and this is just a person additional way to do that.”