July 18, 2024

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Bajaj Auto blacklists 3 channels for advertising, Auto News, ET Auto

Bajaj Auto blacklists 3 channels for advertisingNew Delhi: Bajaj Vehicle has blacklisted three channels for marketing on account of spreading toxicity and detest-mongering in the culture, Rajiv Bajaj, MD, Bajaj Vehicle explained to a enterprise channel on Friday.

“We all are in the enterprise of developing brands and a robust brand name is the basis on which you establish a robust enterprise. And at the conclusion of the working day, as most people would concur, the goal of a robust and strong enterprise is to lead not only to the enterprise alone but also to the culture at large,” he claimed.

“At Bajaj, for instance, we are extremely apparent that our brand name would by no means be linked with anything at all that we experience, further than reasonable doubt, is a resource of toxicity in our culture,” Bajaj claimed.

The statement arrived out on a enterprise news channel as aspect of the fallout of the push meeting by Param Bir Singh, Law enforcement Commissioner, Mumbai Law enforcement, on the Tv Score Point (TRP) scam.

Singh had claimed, “As I claimed, entrepreneurs of two channels, Fakt Marathi and Box Cinema, have been arrested. Now our investigation demonstrates that there are prospects that people doing work at Republic Television, the channel’s administrators and promoters are concerned (in the TRP racket). The investigation is remaining carried out versus the Republic Television employees, and its administrators.”

TRP is a metric employed in advertising and marketing to show the proportion of the focus on viewers attained by a marketing campaign or ad by way of a interaction medium.