BMW changes logo for the digital age

BMW has up to date its logo for the initial time in 23 a long time, but the automaker is stopping limited of building the improve on its motor vehicles, it explained in a statement.  

The update, which started rolling out this week, is for “on the web and offline communication needs,” the brand explained, positioning its new appear as “far better-suited to the electronic age.”

The biggest improve is that the thick outer ring in the round logo went from a good black to clear. So whatever shade the logo is established versus will seem in that part.  

The style and design was also produced less difficult and flatter, a improve from the slightly rounded appear of the outdated logo, which produced it appear a lot more 3-dimensional.  

The automaker follows other models, this sort of as Volkswagen, that have gone to a flatter appear for electronic media causes. 

“BMW is starting to be a marriage brand. The new communication logo stands for openness and clarity,” Jens Thiemer, BMW’s head of brand management, explained. The update is “geared to the worries and prospects of digitalization for models,” he explained.

“With visual restraint and graphic flexibility, we are equipping ourselves for the huge range of touch details in communication at which BMW will be existing, on the web and offline, in the future.”  

It marks only the sixth time the logo has changed because 1917, when the brand was developed from the renaming of Munich-based mostly plane engine maker Rapp Motorenwerke, in accordance to a history of the logo posted at BMW.com. BMW stands for Bayerische Motoren Werke, or Bavarian Motor Performs.  

The new logo keeps the checkered blue-and-white sample at its center. Blue and white are the colors of the brand’s property point out of Bavaria in Germany. For a long time people interpreted the logo as a spinning propellor because that is how it was portrayed in a 1929 ad, the BMW website details out. But that interpretation is a fantasy, in accordance to the web-site.