July 24, 2024

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FCA to become… Stellantis | Car News

Stellantis. Seriously, Stellantis? Following months of reflection, this is the name that has been adopted for the new firm that will be born from the marriage of the FCA (Fiat Chrysler Auto) and PSA (Peugeot Société Anonyme) teams. The new corporate entity will take condition at the commencing of 2021, which at least provides every person a small time to get applied to the name.

And get applied to it we definitely will, even if the name appears to be at initially come across far more acceptable for a dropped continent from the Ice Age, a constellation positioned hundreds of thousands of kilometres from our Milky Way, or even the foreseeable future name of the drug that will be successful in defeating the coronavirus.

When the two companies merge, we will no lengthier use the FCA acronym, but Stellantis. In which does the name come from? The term Stella is the Latin root of the term star and is explained to indicate “to shine with the stars”. The reference to the alignment of the stars is meant to be a nod to the historic auto models that will turn out to be 1 as of future yr. If there’s a hyperlink to an existing model, Chrysler’s emblem requires the variety of a star.

In accordance to FCA, the astronomical connection evoked by the name is meant to capture the ideals of optimism, electricity and renewal related with that discipline of research. May perhaps individuals features rub off on the new merged firm, is obviously the hope.

We can see the considering powering the alternative of the name, but the actuality is it appears like just about anything but a auto model. It’s possible time will transform that…

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In the meantime, even so, we will not be writing the name in all money letters as the joint assertion launched by the two automotive teams indicates. As a rule these are applied when a name is an acronym, these as the term LASER, for case in point. It will be Stellantis, as it is Mini, Infiniti, and so on.

In the foreseeable future, the name will only be applied at the best of the hierarchy, i.e. to identify the group really do not expect to see any Stellantis-branded products, for case in point. We can all come to feel relieved about that. At some place prior to the official merger a emblem will comply with and will turn out to be the image of the new firm. For the relaxation, the existing models will continue being and continue to keep their names and personal identities.

For individuals interested, right here are the names that Chrysler has applied around the previous century. From this we can see that most of the improvements have transpired in the final 20 yrs.

Chrysler Company (1925-1998)
DaimlerChrysler (1998-2007)
Chrysler LLC (2007-2009)
Chrysler Group (2009-2014)
Fiat Chrysler Vehicles (2014-2021)