FRIDAY STORY – Ford and RNLI deliver safety message on flip-flops

The UK’s Royal National Lifeboat Establishment (RNLI) has teamed with partners at Ford to generate a exceptional flip-flop working with recycled automobile tyres which will print the charity’s essential ‘Float to Live’ concept in the sand, as new information displays a decline in awareness of this daily life-conserving action.

In a study, commissioned by the RNLI, only 59% of those questioned– aged sixteen-sixty four – would try to float if they fell into open h2o and only 55% are self-assured that they would be in a position to float if they did fall into open h2o. The results display awareness to float as the action to just take really should you fall into open h2o has appreciably declined considering the fact that final calendar year.

Man Addington, RNLI H2o Protection Guide, explained: “We want individuals to get pleasure from the coast but urge absolutely everyone to regard the h2o, feel about their possess safety and know what to do in an unexpected emergency.

“Think about preparing your excursion to a seaside where by lifeguards are patrolling to continue to keep you, your family and buddies protected, and also be certain you are aware of the RNLI’s safety guidance ahead of acquiring into the sea, anywhere you are holidaying. Coastal areas deliver a great prospect to get pleasure from fresh new air and open room but they can be an unpredictable and dangerous atmosphere,

“We’ve viewed high quantities of individuals at Uk beaches this summer months so it is very important that we continue on to elevate awareness of essential h2o safety guidance. We’re delighted that Ford are supporting by assisting to unfold these messages that can assist save lives.”

Associates of the community are being inspired to just take particular responsibility for their possess and family’s safety by remembering the Float to Stay technique if you are in issues in the h2o:

• Fight your instinct to thrash about
• Lean back again, lengthen your arms and legs
• If you want to, carefully shift them about to assist you float
• Float right up until you can control your breathing
• Only then, simply call for assist or swim to safety

The aim of the flip flops initiative is to explore ways to get messages out to audiences – irrespective of whether that is by means of spotting a print in the sand, seeing a photo or hearing by means of a pal – to and understand about how most effective to answer when identified in troubling cases at sea.

With 1.5 billion tyres being disregarded each and every calendar year globally, the upcycled flip flops are developed working with squander tyres from landfills that are cautiously moulded working with Sole Engineered Tyre Technological innovation to generate the exceptional safety concept style.

It is the second time the charity, which saves lives at sea, and the automobile firm have teamed up to educate on h2o safety recommendations and follows on from an initiative trialled final calendar year where by they equipped Ford Ranger cars with specially designed tyres to generate eye-catching ‘tide track’ messages in sand which had been shared throughout social media

Ford is the official vehicle provider to the RNLI, supporting their function with cars to assist lifeguards patrol beaches up and down the Uk.