June 22, 2024

Didcot Gateway

Building Cars, People First



  • ‘Red Dot: Best of the Best 2020’ recognises the floor-breaking solution design of Honda e in the vehicle category– the highest honour in the level of competition
  • Honda e also gets ‘Red Dot 2020’ accolade in good solution category
  • CBR1000RR-R Fireblade SP completes trio of ‘Red Dot 2020’ accolades for superior design high quality
  • Prestigious international design level of competition highlights excellence in solution design, model and conversation design


Honda’s hugely acclaimed Honda e compact electric powered automobile has been awarded the ‘Red Dot: Best of the Best 2020’ award for floor-breaking solution design, the highest honour in the internationally renowned ‘Red Dot’ awards. This award is presented to the finest solution in each category.


Honda e also acquired recognition in the ‘Smart product’ category, together with CBR1000RR-R Fireblade SP. This accolade is bestowed upon entries showcasing ‘outstanding design’, and this most current award win highlights Honda’s commitment to making stunning products and solutions that are made without compromise.


The annual Pink Dot awards honour excellence in solution, model and conversation design from international firms, with successful products and solutions offered in the Pink Dot Design Museum at the historic Design Zentrum Nordrhein Westfalen in Essen, Germany. The successful products and solutions are made a decision by a judging panel comprised of 40 international experts who test, assess and examine each entry.


Speaking about the Honda e, Govt Resourceful Director, Makoto Iwaki commented, “These prestigious awards put a highlight on Honda’s visionary and proficient designers. As one of the most excellent examples of contemporary vehicle design in modern decades, the Honda e is totally deserving of its ‘Best of the Best’ accolade.”


Honda e is the most current arrival in the Honda Electrified Line up, offering a totally electric powered driving working experience for upcoming urban environments. From the signature entrance and rear LED light-weight mixtures and classy glass charging port cover, to the cleanse traces and flush attributes that optimise aerodynamic performance and refinement, the Honda e reimagines the identification of a smaller Honda for the next era of urban mobility. Emphasising this exacting design philosophy is a Facet Camera Mirror Technique that replaces regular side perspective mirrors. More differentiating the vehicle are the black panels with exceptional concave profiles – found at the entrance and rear between the lights – which have come to be defining design motifs of the Honda e.


The contemporary styling of the Honda e has captivated international acclaim considering that it was 1st previewed in the City EV at the 2017 Frankfurt Motor Display. The strategy vehicle was later recognised as ‘Best Principle Car’ in the renowned Motor vehicle Design Award honours. The comply with-up e Prototype strategy, new from its entire world premiere at 2019 Geneva Motor Display, was the centrepiece of the ‘Honda working experience – Casa Connessa Tortona’ exhibit at Milan Design Week 2019. The exhibition, which was the 1st time the model has experienced a considerable presence at the world’s premier design occasion, presented website visitors a exceptional insight into the design strategy of the Honda e Prototype.


The CBR1000RR-R Fireblade SP is the most current device to carry the Fireblade nameplate, which was 1st launched in 1992. It has normally set the benchmark for how a litre-course super athletics device must tackle on general public roadways, but for the new 2020 model – produced underneath the tagline of ‘Born to Race’ – an unwavering target on circuit efficiency arrived hand in hand with a radical new design.


The minimalist frontal place, aggressively angled side fairings and prolonged lessen fairings – moreover a variety of apertures, slits and air-channelling designs – blend to create a finest-in-course drag coefficient benefit of .270. Aerodynamic ‘winglets’ as applied on Honda’s Grand Prix (MotoGP) race device blend eye-catching form with uncompromising purpose, massively rising downforce and stability for final handle of the most potent inline 4-cylinder engine Honda has at any time produced.


The Fireblade was made with an impressive new solution in which Honda R&D’s digital simulation experts, clay modellers and styling sketch designers worked with a continuous, pretty much simultaneous feedback loop to create the optimum impact in the shortest possible growth time. They also benefitted from enter from aerodynamic professionals from the company’s in-home racing experts – Honda Racing Corporation – in whose evocative purple-white-and-blue color plan the CBR1000RR-R Fireblade SP is painted.


Satoshi Kawawa, Standard Supervisor, Motorcycle Design Division, reported “The CBR1000RR-R Fireblade SP was produced to win races in any category – from club racing to international level of competition. Its design and styling are led by that philosophy – with each individual part and each individual depth made with velocity, efficiency and aerodynamic performance in intellect. We’re honoured that it has been recognised with these types of a prestigious award.”


Honda has a extended heritage of good results in the automotive area of the Pink Dot awards, among the most prestigious and sought-immediately after awards in the entire world. Other modern successes include things like the Honda S2000 in 2001and Civic in 2006 for ‘Red Dot: Best of the Best’ and European Accord Tourer in 2008 and Perception in 2009 for ‘Red Dot’.


Less than the motto, ‘In look for of very good design and creativity’, the Pink Dot Design Awards honour sector-top functions and initiatives from designers, organizations and businesses from about the world. Drawing on a notable jury of more than 40 international experts, the annual occasion is recognised throughout the world as one of the most sought-immediately after awards for design eminence.