How a Florida Audi store used personalized videos to boost its business

Audi Lakeland integrated individualized video clips into its income and provider technique in May 2019, well before the coronavirus pandemic forced dealerships nationwide to consider much more of their client interactions on-line.

It was fortuitous timing.

The video clips have proved to be a important resource, specially throughout the pandemic, because they leap-start off the income course of action and help income personnel capitalize on prospects by almost immediately connecting customers regardless of their place to automobiles they need, said Paul Gomez, typical manager of the Qvale Automobile Team dealership in Lakeland, Fla. The video clips have boosted dealership visitors and income.

“It has grow to be likely the most crucial portion of our course of action, because what it does is introduce the client to specifically what they are procuring for on-line,” Gomez told Automotive News.

Audi Lakeland manufactured 9,597 income-relevant video clips concerning May 2019 and Dec. 21, 2021, he said. If a client clicks out of a online video, they are taken to Audi Lakeland’s internet site.

The video clips aided bump up natural and organic visitors to the dealership’s internet site, ensuing in 11,276 internet site visits for that very same interval, a selection that Gomez described as “extremely” larger than visits in an earlier equivalent interval.