Hyundai’s EV effort similar to Toyota’s ‘Prius family’ venture

The Ioniq title, which melds the words “ion” and “one of a kind,” is not unlike Volkswagen’s use of the ID moniker for its electrical auto lineup. Cadillac will employ names ending in “-iq” for EVs — like the coming Lyriq. Audi has E-tron, and General Motors is reviving the Hummer title for an electrical pickup.

But the background of subbrands has not always been variety, as Sam Abuelsamid, principal investigation analyst at Guidehouse Insights, details out. Toyota’s hard work to produce a Prius household of autos numerous several years in the past by incorporating a wagon and a smaller hatchback was discontinued as sales fell with the rise of crossovers.

What is noteworthy in Toyota’s hard work is that the know-how itself was a achievements: Toyota now delivers hybrid powertrains across most of its lineup and is launching a hybrid-only crossover and minivan.

“The similar detail that happened with the Prius household is probable to occur with Ioniq,” Abuelsamid warned. “They are going to launch it. It will probably have a single, it’s possible two generations of autos — and then quietly fade away as electrical powertrains develop into ubiquitous in the course of the lineup, considerably like hybrid powertrains did at Toyota.”

As a transitional move, Abuelsamid reported unique naming for EVs can be handy for marketing and buyer consciousness. “I believe Hyundai probably acknowledges that it can be an interim move to exhibit what they are carrying out with electrical,” he reported. “Automakers are attempting to determine how they can actually offer these autos.”