Maruti Suzuki lines up its biggest annual product onslaught, Auto News, ET Auto

Soon after a hiatus of nearly two and a fifty percent decades and braving by two waves of Covid-19, Maruti Suzuki has lined up far more solution launches in 2022 than the market place leader has finished ever during a yr in the earlier.

The maker of the Swift and Baleno will be launching far more than fifty percent a dozen solutions this yr, people in the know explained. 50 percent of these will be in the speedy-rising SUV room and the relaxation in its main area of tiny cars and trucks. An updated solution variety at Maruti Suzuki would imply its worldwide alliance spouse, Toyota Motor, far too would spruce up its portfolio in 2022.

The new solutions could assistance the community device of Suzuki Motor seize its lost market place share, but also assistance the automaker achieve the 2-million yearly gross sales mark which has been alluding it for the past number of decades.

In the 1st 9 months of the ongoing fiscal 2022, the company has created one.164 million autos, in comparison with 939,000 units in the identical time period past fiscal yr.

Though the performance so much has poised the company to article powerful double-digit growth in FY22, the new launches could assistance is repeat the performance next fiscal yr as properly. A powerful Maruti Suzuki, which sells virtually fifty percent the passenger autos in India, will also choose the Indian market place to powerful growth. The company did not provide any particular feedback on the new solution launches or volume growth programs. But in an electronic mail response to ET’s concerns, senior govt director Shashank Srivastava explained one of the essential good reasons for Maruti Suzuki’s continued dominance in the market place was its powerful solution portfolio.

“We have been aggressively mapping client needs and bringing solutions aligned with needs of the clients throughout segments,” he explained. “Going ahead, we will extend our portfolio throughout segments together with SUVs as pointed out by you it is a rising phase.”

According to various people in the know, there are eight new solutions together with facelifts, refreshes and all new designs which will strike the assembly strains in the coming 18 months. The most significant pleasure will be all around its jointly developed SUV, codenamed YFG, with Toyota which will choose on phase leader Hyundai Creta. There is the all-new Jimny, which might wean absent some of Mahindra Thar prospective buyers, and a crossover based on the Baleno. There will be facelifts and mid-cycle upgrades of the Baleno, Ertiga, Wagon R.

The company’s market place share in the PV phase dropped 430 foundation factors yr-on-yr to forty four.7% in December 2021 adhering to chip scarcity and lack of new launches in the sports activities utility car or truck (SUV) phase. Right before the launch of the new Celerio in November 2021, it experienced not launched a new design or enhance for far more than 30 months.