Nissan dealerships have new appeal as turnaround gains momentum

“It’s reflective of a nice turnaround in Nissan’s economical functionality and demand for the franchise,” reported Erin Kerrigan, running director of the Irvine, Calif., enterprise. “You are likely to see more acquire-provide exercise of Nissan franchises in 2022.”

The appeal of a Nissan franchise is even coming from some not likely quarters.

Robert DiStanislao, who sells 6-figure Italian and German supercars in suburban Philadelphia, is earning a bold guess on the extra pedestrian Japanese brand name.

DiStanislao’s RDS Automotive Team operates a stable of ultraluxury marques — Bugatti, Ferrari, Maserati and Porsche. But the seller sees opportunity in the mass industry, with what he refers to as a “price play.”

DiStanislao is anticipated to shut on a Nissan store in Devon, Pa., on Monday, Jan. 31, from a vendor seeking to retire.

“We in the beginning desired to get actual estate to expand our supercar manufacturer,” DiStanislao claimed. “We purchased the Nissan keep intending to use the precious authentic estate for pre-owned supercars.”

But people ideas ended up scrapped soon after Nissan executives sketched out the brand’s road map for DiStanislao.

“We were impressed with the deployment of new product — particularly $18 billion earmarked for BEVs,” he reported. “We grew to become enthusiastic about refocusing our energies to growing the model in our current market.”

Nissan is pivoting from a marketplace share-1st approach championed by former Chairman Carlos Ghosn that alienated stores and prospects. As an alternative, profitability is a new precedence.