July 18, 2024

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Peugeot is not returning to North America | Car News

In 2016, the PSA Group (Peugeot Société Anonyme) announced options to carry the Peugeot brand name back to North The usa inside of ten years. This week, Carlos Tavares, CEO of the Stellantis Group (which contains PSA and FCA – Fiat Chrysler Automobiles) mentioned the noticeable, which is that a great deal has altered considering that then. The prepared return is no extended prepared.

“For the time staying, I really don’t assume that is element of the issues that we want to prioritize for the next time window. I assume it is really greater that we funnel the expertise, the funds, and the engineering capacity of our Stellantis organization to the existing manufacturers to increase what requires to be improved and to speed up the place we need to have to speed up simply because we now have a quite strong existence in this market.”

– Carlos Tavares, Stellantis CEO

Stellantis does now has a strong market share in the United States, of study course. The priority is to increase the market shares of the Jeep, Dodge, Ram and Chrysler manufacturers. This is significantly the scenario with Chrysler, which at the moment only features the ageing three hundred sedan in addition to the Pacifica and Grand Caravan vans (the latter is recognized in the US as Voyager).

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Chrysler gross sales have declined in current years, from three hundred,000 units 5 years ago to close to 110,000 in 2020. These success, blended with the modify in ownership, have despatched rumours traveling in all directions about the future of the just about one hundred-12 months-aged brand name. Carlos Tavares was reassuring in this regard, suggesting that Chrysler was right here to remain and that it would be reinvented as an alternative.

“We consider that this brand name is just one of the a few historical pillars of Stellantis [Fiat and Peugeot are the other two], and of study course we are eager, and I am eager, to give this brand name a future,” declared Tavares.

The ink on the arrangement between PSA and FCA has only just dried, so we can count on to see far more bulletins in the coming months. There will be improvements, but for now, we now know that Peugeot is not coming right here, but that Chrysler is – in all probability – keeping.