Reynolds and Reynolds acquires digital retailing provider Gubagoo

Reynolds and Reynolds Co. has acquired Gubagoo, a retail technological know-how seller that specializes in conversational and digital retailing applications, the firm stated Tuesday.

Privately held Reynolds, of Dayton, Ohio, stated the addition of Gubagoo to its product line, which involves dealership management units, consumer romantic relationship management units and other software package applications, expands what it’s contacting a Retail Any place system. The solution offers dealerships the potential to get the job done with motor vehicle prospective buyers everywhere they shop — regardless of whether on line, in individual or in some combination of the two — whilst allowing stores to retain regulate of the course of action, Reynolds stated. Conditions of the offer ended up not disclosed.

“Reynolds is constantly on the lookout for ways to enrich our answers, and with this acquisition, we are making one more financial investment in the upcoming of our enterprise and our dealership customers’ lengthy-expression profitability,” Robert Burnett, Reynolds’ CFO and executive vice president of company growth, stated in a assertion. “Incorporating Gubagoo’s digital retailing and chat technological know-how into our Retail Any place platform will even further empower our supplier partners to compete and win from their competitors.”

Gubagoo performs with additional than six,five hundred dealerships, such as additional than 5,000 franchised dealerships in the U.S., the firm told Automotive Information this 12 months. Its goods include things like reside chat applications for dealership internet websites and a digital retailing platform.

Gubagoo’s technological know-how also powers Asbury Automotive Group’s omnichannel retailing platform, Clicklane, which released late past 12 months.

“We are thrilled to sign up for the profitable workforce at Reynolds,” Gubagoo CEO Brad Title stated in a assertion. “We are on the lookout forward to accelerating our speed of innovation, as we continue on advancing our conversational commerce and digital retailing applications to assist dealers win the upcoming.”

Gubagoo will keep an independent manufacturer and retain its identify, Reynolds spokesman Greg Uland told Automotive Information. The firm will help all Gubagoo consumers, irrespective of the DMS platform the dealership employs.

Reynolds’ acquisition of Gubagoo follows DMS rival CDK World-wide Inc.’s acquire past 7 days of digital retailing service provider Roadster. The two organizations have stated the acquisitions grow their capabilities close to digital retailing.

Reynolds is in the midst of overhauling its operations as it performs to improve its standing as a spouse to its dealership consumers and raise its consumer foundation.