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Tata Motors appoints Royal Enfield’s Shubhranshu Singh as VP of marketing, CVBU, Auto News, ET Auto

Tata Motors appoints Royal Enfield’s Shubhranshu Singh as VP of marketing, CVBU, Auto News, ET Auto
In his most recent assignment, Singh was the Global Head of Marketing at Royal Enfield.

New Delhi: Auto major Tata Motors on Thursday said it has appointed Shubhranshu Singh as the Vice President- Marketing Domestic and IB, CVBU with effect from October 14, 2021.

He will be based out of Ahura office, Mumbai and will report to Executive Director and President CVBU as DEM, said the automaker.

In his most recent assignment, Singh was the Global Head of Marketing at Royal Enfield.

“Singh brings with him a rich multi-industry experience of over twenty two years which has gained through the course of impactful assignments at multiple organisations namely HUL, Diageo India, and Visa Inc,” said the auto major.

Prior to Royal Enfield, he was the Executive Vice President & Head of Marketing at Star India where he led the marketing and communication function for all of its twelve sports channel.

Singh is an Electronics and Communication Engineer from BIT Ranchi and got his Masters in International Business from India Institute of Foreign Trade, New Delhi.

Recently, Tata Motors appointed Anurag Mehrotra as Vice President- International Business and Strategy of its Commercial Vehicle Business Unit (CVBU) with effect from October 1, 2021. Prior to this, Mehrotra was President & Managing Director, Ford India where he has spent over a decade across multiple leadership in marketing, sales and services.

Tata Motors appoints Royal Enfield’s Shubhranshu Singh as VP of marketing, CVBU, Auto News, ET Auto

In his most recent assignment, Mehrotra was President & Managing Director, Ford India where he has spent over a decade across multiple leadership in marketing, sales and services.